Ya, owner kafe atau baker-nya harus mengarahkan desainernya untuk membuat konten yang dapat menimbulkan penjualan. Tentu bukan berarti desainernya harus membuat konten yang super hard selling setiap hari ya. Tetapi, kontennya harus dipastikan supaya mempunyai fungsi bisnis yang jelas.

Contoh arahan yang benar dari owner itu, “Tolong bikin konten yang bantu orang ngerti kenapa croissant kita layak dicoba hari ini juga. Bukan layak dicoba kapan-kapan.”

A bakery can have thousands of Instagram followers. But if the bakery can’t sell its products, it means its followers aren’t turning into real customers.

That’s why consistent KPI tracking matters. Instead of only judging a content creator by how “artistic” their designs are, bakery owners should also look at metrics that actually move sales, like branded search growth and conversion rate from organic visitors.

Oh, making design is also a KPI, but it is not KPI for SEO division. It is KPI for human resources division.

Suddenly I remember. A CEO was searching for a WFH content creator (to make contents in his IG business). While the ability of creator is making artistic design (not the KPI).