Vicky Laurentina

Ever heard of a community manager? They’re basically the friendly problem-solver who listens to customer feedback, chat with diners online, and somehow turn complaints about “mystery-speed pizza service” into actual tasty improvements. Pretty cool job, right?

Now, here’s the tricky part for every pizza bar owner. The inconsistencies in pizza quality or service speed can leave customers totally puzzled.

One night, your supreme is pure heaven for everybody’s tongue. The next night, it’s lukewarm and disappointing. This mess of mixed experiences makes customer feedback look like a jigsaw puzzle with half the pieces missing. As a result, restaurant owners end up scratching their heads, wondering what da heck is actually going wrong.

However, this is precisely where a community manager steps in. She can untangle this whole mess and turn that confusing feedback into clear action steps. Even better, when you pair them with the right website content, that’s when the magic really happens.

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So, you’ve written the SOPs. You’ve printed the product sheets. You even laminated them twice after someone baptised the first set with sambal pencit. But your new hires still don’t read these documents. They can’t tell the difference between bongko and nagasari, and one of them just served the wrong one to a customer with low sugar tolerance. That customer walked away, probably straight into your competitor’s warung, which is now evolving into a lovely dining place. And the content you created to train your staff? It’s just not sticking.

In a fast-paced F&B setting, bulky manuals are as helpful as a soggy tissue. No one’s reading eight pages of the owners’ wisdom while juggling iced teas and serving fried duck. But there’s hope right in every FnB business owner’s pocket: their business website. With the right content strategy, that dusty digital brochure could become a fun, flexible training hub that supports new employees from day one. And maybe, this website will even impress your customers, too.

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Aduh, banyak banget pedagang makanan dan pemilik kafe se-Surabaya yang nyesel berat hari ini, lantaran kelewat nggak dateng ke Ideafest di Surabaya. Padahal acara ini tuh ibarat buffet all you can eat untuk otak bisnis, di mana mereka bisa dapet insight bisnis yang unlimited. Buat Teman-teman yang masih bingung Ideafest itu apa, simpelnya gini: Ideafest adalah festival berisi seminar kece dari orang-orang industri kreatif yang cerita cara jalanin bisnisnya. 

Event ini jadi wajib buat para pedagang kuliner, karena banyak kompetitor mereka yang justru nge-share cerita perjuangan mereka ngegedein bisnis, terutama lika-likunya. Lantaran banyak insight yang bakalan keluar ini, orang-orang pengusaha rela merogoh kocek sekitar Rp 300k buat menikmati acaranya selama 2 hari penuh tanggal 1-2 Agustus 2025 (nganu, saya agak lupa harga persisnya, lha wong aku kena diskon, jeh). 

Saya bakalan cerita apa aja yang diomongin pembicaranya, yang bakalan bikin kamu manggut-manggut bijak kayak murid teladan, atau minimal nyeletuk “Oh, gitu ya?” 

(Disclaimer: Ini catetan dari sesi yang saya datengin sendiri. Kalo sesinya nggak saya datengin ya.. nggak saya omongin.)

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