Vicky Laurentina

I am a content strategist who loves blogging about planning and optimising content for marketing insights. See my profile page to find out more about me. Follow me on LinkedIn and Instagram.

Memahami SCALECON untuk Bisnis Modern

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Scalecon event AI di Surabaya

Scalecon 2026 membuka fakta yang jarang dibahas, bahwa banyak bisnis sudah pakai AI, tapi belum siap mengoperasikannya secara struktural. Karena visibility berbasis AI kini makin mudah direplikasi siapa saja, diferensiasi emosional justru jadi penentu siapa yang benar-benar dipilih audiens.

Artikel ini merangkum insight praktis dari para pembicara Scalecon. Antara lain:
– 3 hambatan utama adopsi AI,
– pergeseran standar visibility di era AI search,
– kenapa bisnis yang mengabaikan kesiapan operasionalnya berisiko tidak direkomendasikan AI sebelum mereka sempat menyadarinya.

Kalau Anda sedang mengevaluasi apakah strategi konten dan SEO bisnis Anda masih relevan di era AI, artikel ini adalah titik awal yang tepat.

Why Current SEO Fails Without a GEO Framework

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Image of a gulai kambing in restaurant which makes effort to implement GEO strategy.

SEO secures rankings, but GEO determines whether your brand is recommended inside AI-generated answers where dining decisions now form. This article walks through a 3-layer framework covering AI citation, website traffic, and conversion to pinpoint where your brand loses buyers and what actions recover them.

You’ll find a practical GEO execution framework and a diagnostic for identifying entity conflicts across platforms. The measurement system covers Ahrefs, Google Analytics 4, and Google Search Console to connect citation frequency to revenue outcomes.

Practical Design Tips for Cafe Coworking Space

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A food served in a cafe which also acted as a coworking space which create larger opportunity for FnB business.

Remote workers are already using your café as a coworking space, but most operators have no system to turn that behavior into measurable revenue. This article explains how café ambience drives longer stays, how longer stays build familiarity, and how familiarity compounds into repeat visits.

You will also find a step-by-step process for identifying loyalty signals your staff already witnesses daily. For F&B operators managing multi-unit cafés, this is the framework that connects foot traffic to business performance.