Content Analytic

I always tracking results of contents that I published. This category shows you what’s actually working for me versus what you think is working. This is where I learn to read the signals my content sends back, split into three practical subcategories.

Toolkit

Measurement software turns invisible actions into visible data. Google Analytics and Google Search Console capture different slices of the puzzle. Installing them takes minutes, lead me to understand what they’re telling me takes practice. Dashboards consolidate everything, automation handles the tedious counting while I focus on interpretation.

Browse Analytics Tools

Metrics

Numbers only deserve our attention when a page view continues to a lead. Conversion rates matter because they prove persuasion. Engagement depth shows whether people skim or actually absorb our words. Return visits signal I’ve built something worth coming back to. I choose indicators that directly connect to my goals.

Find Key Indicators

Surviving Zero Click Search as A Noodle Bar Owner

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Admit it, you’ve got a noodle bar that makes people weak at their knees. Perfect spice, ideal chewability noodles, and regulars who can’t get enough. You’ve even invested some money in digital marketing because a guru whispered, “That’s how you get discovered online.” Then one morning, you notice something weird: website traffic is dropping like … Read more

DA, PA, dan Tukang Daging

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Ada dua macam penjual iga. Penjual pertama jualan iga di pasar, harganya Rp 95.000 per kilogram. Penjual kedua jualan iga di butchery, harganya Rp 160.000 per kilogram.

Iga yang dijual di butchery, lemaknya dikiiit banget. Penjualnya nggak mau jualan iga yang banyak lemaknya. Soalnya konsumen dia itu, orangnya yang sadar kesehatan. Nggak mau iga yang ada lemaknya, karena takut jadi sakit jantung.

Iga yang dijual di pasar, dijualnya jauh lebih murah. Penjualnya nggak mau jual tinggi-tinggi, karena dia lihat konsumennya kebanyakan cari iga yang murah. Bagi konsumennya, banyak lemaknya nggak apa-apa, pokoknya murah.

Demikian juga agensi marketing. Ada agensi yang jualan blog partnership pakai DA/PA. Partnership yang DA-nya tinggi, dihargain mahal. Partnership yang DA-nya rendah, dihargain murah.

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