What Search Console Query Data Really Shows
Websites can attract thousand of visitors without bringing in more bookings. If your marketing report celebrates growing traffic while reservations barely change, you may be measuring the wrong kind of success.
Searches from people who are simply exploring restaurants, are distinct from searchers coming from diners already looking for a place to reserve a table or place an order. Google Search Console query data reveals the difference. That distinction can explain why some pages generate plenty of visits but contribute little to revenue.
This article shows how to identify commercially valuable search queries and recognise which pages deserve your attention first.