AI in Digital Marketing for Better Targeting

What most restaurant owners around me often misunderstand about artificial intelligence a.k AI is its feature to edit photos. While AI in digital marketing finds its most potent expression through personalised recommendation systems. I heard a friend’s complaint as he read a WhatsApp blast from a rice bowl shop today. So the blast was about … Read more

Smart Brand Collabs That Do Not Lead to Revenue Collapse

Brand collaboration occurs when cafés and eateries team up to offer something fresh, attract new crowds, and further expand their profit margins. You can picture it as when a brand of speciality café joins forces with a brand of wholesome meal counter. For the customers, a quick latte break can become a complete dining experience. … Read more

How Restaurants Survive in a No Parking Zone

No-parking zones do not kill appetites, but they always strangle restaurant sales. That thought struck me while I was staring at a plate of perfectly grilled steak (juicy, smoky, everything I had hoped for), except the restaurant was situated on a street where parking was banned. I noticed diners loved the food, but many never … Read more