Smart Brand Collabs That Do Not Lead to Revenue Collapse

Brand collaboration occurs when cafés and eateries team up to offer something fresh, attract new crowds, and further expand their profit margins. You can picture it as when a brand of speciality café joins forces with a brand of wholesome meal counter. For the customers, a quick latte break can become a complete dining experience. … Read more

How Restaurants Survive in a No Parking Zone

No-parking zones do not kill appetites, but they always strangle restaurant sales. That thought struck me while I was staring at a plate of perfectly grilled steak (juicy, smoky, everything I had hoped for), except the restaurant was situated on a street where parking was banned. I noticed diners loved the food, but many never … Read more

Why Restaurant Loyalty isn’t Just about Cheaper Nasi Ayam

Running a restaurant sometimes feels like herding cats. Customers come, they munch, they vanish. You wonder if your sambal was not spicy enough, or if your fried duck was not loud enough. But actually, the secret of loyalty program is something far more practical than the sorcery, but almost as magical. It is the Three Rs … Read more