Metrics

Share of voice can be understandable simply when you’re scrolling through a foodie group chat, and someone’s asking for the best rice bowl spot in town. If anyone mentions your restaurant as a good place to enjoy a rice bowl topped with scramble eggs and lettuce, this means you’ve got a share. This metric measures … Read more

Are your delicious croissants lost online? Many bakery owners discover their website traffic ain’t translating into the sales they anticipated, and the culprit often hides in plain sight that they didn’t set the right SEO KPIs. Real people walking into your bakery because they Googled “almond croissant with comfortable parking” is a meaningful KPI. But … Read more

Admit it, you’ve got a noodle bar that makes people weak at their knees. Perfect spice, ideal chewability noodles, and regulars who can’t get enough. You’ve even invested some money in digital marketing because a guru whispered, “That’s how you get discovered online.” Then one morning, you notice something weird: website traffic is dropping like … Read more