Surviving Zero Click Search as A Noodle Bar Owner

Admit it, you’ve got a noodle bar that makes people weak at their knees. Perfect spice, ideal chewability noodles, and regulars who can’t get enough. You’ve even invested some money in digital marketing because a guru whispered, “That’s how you get discovered online.” Then one morning, you notice something weird: website traffic is dropping like … Read more

Mengecek Kualitas Traffic di Google Analytics

Kadang-kadang tuh, pemilik coffee shop yang udah punya website suka bingung buat ngecek traffic-nya di Google Analytics. Karena kesannya yang nge-view banyak, tapi yang dateng beneran ke kafenya kok cuman dikit. Padahal jawabannya sederhana. Kalau mau menginterpretasi data traffic, jangan lihat metriks Page View, tapi perhatikan metriks Scroll. Vicky Laurentina, 2022 Karena View bisa bikin … Read more