Vicky Laurentina

I am a content strategist who loves blogging about planning and optimising content for marketing insights. Follow me on LinkedIn and Instagram.

SEO for Restaurant Websites That Drive Demand

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Restaurants need SEO because it captures existing high-intent demand, improves local discovery, and protects revenue without relying on continuous ad spend. This guide explains how restaurant SEO works by aligning search visibility with real customer decision paths (discovery, comparison, and return), so your restaurant appears when people search “near me,” compare options, or look you up again before ordering.

It outlines the specific SEO levers that influence Google Search, Google Maps, and AI-driven recommendations, and provides practical steps to connect SEO efforts to measurable outcomes like visits, calls, and orders.

Building Topical Authority via Content Architecture

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This article breaks down how to build topical authority for restaurant websites through a tested four-step framework that consistently delivers results within 120-180 days. You’ll learn which authority signals Google actually evaluates, how to measure semantic coverage instead of keyword rankings, and why AI-generated search results require complete answer resolution. Whether you’re presenting this strategy … Read more

Internal Linking Structure That Scales Restaurant SEO

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internal linking structure
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What you’ll learn:

  • Why search engines can’t rank content that isn’t properly connected through internal links, even when it’s technically indexed
  • How to audit your site’s internal linking structure to identify pages with crawl depth issues and structural isolation
  • A four-step framework for building scalable internal linking that prevents future visibility loss as your content library grows
  • Real audit cases showing how poor internal linking structure causes service pages to underperform, and how restructuring fixes it

This matters because publishing 30+ articles monthly without an internal linking strategy is how marketing teams waste budget while traffic stays flat.

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