This blog knows its audience well.
Some FnB business owners thought that getting more followers on Instagram was a key performance indicator (KPI) they’d achieved through search engine optimisation. But today it ain’t enough, because now KPI is a number which actually fills your café seats and fattens your bank account. You can also recognise AI mentions as an SEO KPI, … Read more
Picture a café owner checking Google Analytics every morning like she’s checking oven temperature. She watches the number of users on her site climb, feeling proud that she has done SEO well. Too bad because actually SEO ain’t about counting how many people see your menu online, but it’s about tracking whether those views turn … Read more
As your duck rice sells out by noon, your restaurant might be the talk of the neighbourhood. But online? It’s often quieter than an empty table after last call. The issue ain’t your food, but it’s about search engines and AI tools which don’t know you exist, or I should say that you lack topical … Read more