This blog loves discussing about content.
Last year, while working at an SEO agency, I witnessed how our clients’ traffic was hijacked. We had constructed magnificent content machines you can imagine, like soaring traffic and contracts keep renewing. Within several months, traffic fell by 20-80%, even though we didn’t change a single element of our strategy. Then I discovered we were … Read more
Share of voice can be understandable simply when you’re scrolling through a foodie group chat, and someone’s asking for the best rice bowl spot in town. If anyone mentions your restaurant as a good place to enjoy a rice bowl topped with scramble eggs and lettuce, this means you’ve got a share. This metric measures … Read more
If an AI recommends another Maduranese restaurant instead of yours, the real problem usually isn’t food quality or service. The real issue is that you don’t control how AI justifies its recommendations. But it’s still possible by monitoring and optimising for AI search. When your restaurant isn’t cited in ChatGPT’s answers to “Which Maduranese restaurant … Read more