So, you’ve written the SOPs. You’ve printed the product sheets. You even laminated them twice after someone baptised the first set with sambal pencit. But your new hires still don’t read these documents. They can’t tell the difference between bongko and nagasari, and one of them just served the wrong one to a customer with low sugar tolerance. That customer walked away, probably straight into your competitor’s warung, which is now evolving into a lovely dining place. And the content you created to train your staff? It’s just not sticking.
In a fast-paced F&B setting, bulky manuals are as helpful as a soggy tissue. No one’s reading eight pages of the owners’ wisdom while juggling iced teas and serving fried duck. But there’s hope right in every FnB business owner’s pocket: their business website. With the right content strategy, that dusty digital brochure could become a fun, flexible training hub that supports new employees from day one. And maybe, this website will even impress your customers, too.
