Content Marketing Insights

This section is about how content marketing can bring your business to grow.

Find out which subsections that you want to explore more for your needs:

  • Search Optimization, which discuss about SEO, visibility, authority, AI search, website strategy, KPIs, and digital performance.
  • FnB Business Performance, where you’ll find my opinions about managing restaurants, cafés, catering, customer experience, loyalty, brand memory, collaborations, and retention.
  • Skills Development, about how training, SOPs, hygiene, coffee knowledge, events, community learning, and even speaking skills for owners and staffs can create more revenue.

AI in Digital Marketing for Better Targeting

by

What most restaurant owners around me often misunderstand about artificial intelligence a.k AI is its feature to edit photos. While AI in digital marketing finds its most potent expression through personalised recommendation systems. I heard a friend’s complaint as he read a WhatsApp blast from a rice bowl shop today. So the blast was about … Read more

Real SEO for Restaurants Goes Beyond What ChatGPT Does

by

Some restaurant owners think SEO is just another way to plaster their menus on Google, kind of like throwing pasta at a wall and hoping a few strands stick. Add the belief that ChatGPT can magically do SEO for you, and suddenly, you’ve cooked a recipe for disappointment. Here’s the unseasoned truth. ChatGPT is clever, … Read more

Smart Brand Collabs That Do Not Lead to Revenue Collapse

by

Brand collaboration occurs when cafés and eateries team up to offer something fresh, attract new crowds, and further expand their profit margins. You can picture it as when a brand of speciality café joins forces with a brand of wholesome meal counter. For the customers, a quick latte break can become a complete dining experience. … Read more