Search Optimization

Restaurants need SEO because it captures existing high-intent demand, improves local discovery, and protects revenue without relying on continuous ad spend. This guide explains how restaurant SEO works by aligning search visibility with real customer decision paths (discovery, comparison, and return), so your restaurant appears when people search “near me,” compare options, or look you up again before ordering.

It outlines the specific SEO levers that influence Google Search, Google Maps, and AI-driven recommendations, and provides practical steps to connect SEO efforts to measurable outcomes like visits, calls, and orders.

Last year, when I was working at an SEO agency, I witnessed how our clients’ traffic gets hijacked. We had constructed magnificent content machines you can imagine, like soaring traffic and contracts keep renewing. Then, within several months, traffic plummeted around 20-80% though we didn’t alter a single element of our strategy. Then I discovered … Read more

If an AI recommends another Maduranese restaurant instead of yours, the real problem usually isn’t food quality or service. The real issue is that you don’t control how AI justifies its recommendations. But it’s still possible by monitoring and optimising for AI search. When your restaurant isn’t cited in ChatGPT’s answers to “Which Maduranese restaurant … Read more