Search Optimization

Last year, when I was working at an SEO agency, I witnessed how our clients’ traffic gets hijacked. We had constructed magnificent content machines you can imagine, like soaring traffic and contracts keep renewing. Then, within several months, traffic plummeted around 20-80%, and we hadn’t altered a single element of our strategy. Then I discovered … Read more

If an AI recommends another Maduranese restaurant instead of yours, the real problem usually isn’t food quality or service. The real issue is that you don’t control how AI justifies its recommendations. But it’s still possible by monitoring and optimising for AI search. When your restaurant isn’t cited in ChatGPT’s answers to “Which Maduranese restaurant … Read more

As your duck rice sells out by noon, your restaurant might be the talk of the neighbourhood. But online? It’s often quieter than an empty table after last call. The issue ain’t your food, but it’s about search engines and AI tools which don’t know you exist, or I should say that you lack topical … Read more