This blog loves discussing about content.
As a content creator who once got obsessed with her own creations, I admit that I often thought my food photos looked gorgeous in my phone gallery. But, strangely, when they arrived on my website, I was disappointed because visitors didn’t stay long. It happened because I didn’t know how to optimise images for the … Read more
Last year, when I was working at an SEO agency, I witnessed how our clients’ traffic gets hijacked. We had constructed magnificent content machines you can imagine, like soaring traffic and contracts keep renewing. Then, within several months, traffic plummeted around 20-80%, and we hadn’t altered a single element of our strategy. Then I discovered … Read more
Share of voice can be understandable simply when you’re scrolling through a foodie group chat, and someone’s asking for the best rice bowl spot in town. If anyone mentions your restaurant as a good place to enjoy a rice bowl topped with scramble eggs and lettuce, this means you’ve got a share. This metric measures … Read more