This blog loves discussing about content.
Most agencies publish content consistently, by three articles per week or occasional landing pages during campaigns, yet the commercial effect remains stagnant. This is when a web content strategist should step into the room holding a blueprint. What is a web content strategist? Simply, it’s someone who creates a strategy for planning website content, so … Read more
As a content creator who once got obsessed with her own creations, I admit that I often thought my food photos looked gorgeous in my phone gallery. But, strangely, when they arrived on my website, I was disappointed because visitors didn’t stay long. It happened because I didn’t know how to optimise images for the … Read more
Last year, when I was working at an SEO agency, I witnessed how our clients’ traffic gets hijacked. We had constructed magnificent content machines you can imagine, like soaring traffic and contracts keep renewing. Then, within several months, traffic plummeted around 20-80%, and we hadn’t altered a single element of our strategy. Then I discovered … Read more