Metrics

Share of voice can be understandable simply when you’re scrolling through a foodie group chat, and someone’s asking for the best rice bowl spot in town. If anyone mentions your restaurant as a good place to enjoy a rice bowl topped with scramble eggs and lettuce, this means you’ve got a share. This metric measures … Read more

Are your delicious croissants lost online? Many bakery owners discover their website traffic ain’t translating into the sales they anticipated, and the culprit often hides in plain sight that they didn’t set the right SEO KPIs. Real people walking into your bakery because they Googled “almond croissant with comfortable parking” is a meaningful KPI. But … Read more

Picture a café owner checking Google Analytics every morning like she’s checking oven temperature. She watches the number of users on her site climb, feeling proud that she has done SEO well. Too bad because actually SEO ain’t about counting how many people see your menu online, but it’s about tracking whether those views turn … Read more