Metrics

Share of voice can be understandable simply when you’re scrolling through a foodie group chat, and someone’s asking for the best rice bowl spot in town. If anyone mentions your restaurant as a good place to enjoy a rice bowl topped with scramble eggs and lettuce, this means you’ve got a share. This metric measures … Read more

Some FnB business owners thought that getting more followers on Instagram was a key performance indicator (KPI) they’d achieved through search engine optimisation. But today it ain’t enough, because now KPI is a number which actually fills your café seats and fattens your bank account. You can also recognise AI mentions as an SEO KPI, … Read more

Picture a café owner checking Google Analytics every morning like she’s checking oven temperature. She watches the number of users on her site climb, feeling proud that she has done SEO well. Too bad because actually SEO ain’t about counting how many people see your menu online, but it’s about tracking whether those views turn … Read more