Interpreting GSC Queries to Defend Marketing Decisions
Queries in Google Search Console are the exact search terms that triggered your pages to appear in results. This guide shows how to interpret the four core GSC metrics (impressions, clicks, CTR, position) as a diagnostic system to identify intent mismatch, isolate branded traffic from true demand expansion, and avoid the most common error which is treating query count as market size. By the end as you click the picture above, you’ll learn how to convert GSC data that felt noisy into page-level hypotheses and prioritised actions that make SEO impact explainable, defensible, and measurable to leadership.
