Indonesian Food Blogger

Step into a corner of the internet where the Surabaya food blogger perspective comes alive. This is more than a collection of posts. It is a curated space where flavours meet storytelling, and Surabaya culinary experiences are explored with both curiosity and expertise.

Each piece brings fresh insight into the city’s food heartbeat, from the heritage of a recipe to the craft of marketing for Surabaya restaurants, and the thrill of tasting something unforgettable in East Java’s dining scene.

One moment, you might find yourself learning about the traditions behind Japanese favourites. In my article at Ini Lho Nama-nama Sushi, Mana yang Belum Kamu Coba?, I take you inside the meaning of sushi names and show how understanding them adds richness to the dining experience.

Another day, I might guide you through the art of writing social media promotions for an F and B brand, where the right words can transform a menu item into a craving. That insight is shared at Gimana Sih Nulis Iklan Makanan buat Sosmed-an?, reflecting my work as an Indonesian food content creator who blends flavour with communication strategy.

As someone deeply connected to the city’s dining culture, I am also drawn to the legends that define Surabaya food. One of them is the bold Nasi Goreng Jancuk. And since no East Java dining guide feels complete without highlighting what people are currently enjoying, I have also written about dishes worth trying in Surabaya, from taste to pricing, in my article at Rawon Pak Pangat Ternyata Buka Pagi.

Every post here is crafted with the care of an Indonesian cuisine blogger who believes food is more than a meal. This is a space where taste meets meaning, where the details matter, and where the role of a blogger is to uncover the stories, strategies, and spirit behind every plate.

From discovering Surabaya culinary treasures to finding the next favorite among its marvellous restaurants, these stories offer insights you can trust as part of an authentic East Java dining guide.

Ketika Permintaan Melebihi Penawaran

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Saya dan my hunk tahu-tahu dipusingkan gegara pelanggan minta beli beras basmati kami. Mestinya kami seneng karena berarti barang dagangan kami laku. Tapi buah simalakamanya, kami ini lagi kehabisan stok.

Kiat menjadi pengusaha Vicky Laurentina
Kiat menjadi pengusaha: Usahakan agar penawaran selalu bisa menemui permintaan.

Kami nggak ngira penjualan beras kami bakalan melonjak segini tinggi. Baru bulan lalu my hunk masih menatap waswas ke stok beras kami yang masih ada di storage, lantaran sudah lama belinya kok belom laris juga. Tahu-tahu minggu ini, demand buat stok beras yang ini melonjak. Yang request pun bukan end user, alias pembelinya bukan beli ini untuk dimakan sendiri. Melainkan yang mau beli ini adalah pengusaha muda bidang kuliner, yang memakai beras ini buat dijual dalam bentuk nasi biryani atau nasi kebuli. Karena mau dijual lagi itulah, makanya mereka minta belinya banyak.

Tantangan nih. Persoalannya, saya dan my hunk takut kalau kami nggak bisa memenuhi permintaan pelanggan, mereka akan milih cari toko lain. Kehilangan kepercayaan pelanggan itu lebih mahal ketimbang jumlah biaya yang mesti kami keluarin untuk beli modal barang, menurut saya sih.

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Adik Bayi Mau Menyusui? Tidur Sama Aku Aja

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“Oeee..! Oeee..!”   Tuh kan, bayinya nangis lagi. Buru-burulah nyokapnya tergopoh-gopoh mendatangi si bayi dan menggendong bayinya. Segera dos-q buka dadanya dan nyodorin ke bayi. Tapi, lho..lho..kok si bayi malah membuang muka dan nangis makin keras? “Oeee..! Oeee..!” *** Aneh ya, logikanya bayi laper itu kalau disodorin kelenjar susu nyokapnya ya langsung minum. Tapi ternyata … Read more

Taruh HP-mu Sekarang

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Saya lagi nulis draft untuk ngeblog di HP saya waktu saya baru menyadari kalau anak saya sedang memandangi saya. Dos-q nampak kepingin bilang sesuatu, tapi dos-q nunggu sampek saya selesai ngetik. Saya: “Ada apa, Fidel?” Fidel: “.. ..” Saya (mendekat, tapi belum naruh HP): “Kenapa? Fidel mau cerita apa?” Fidel: “Aooh aooh..” Saya (bingung): “Maksudnya?” … Read more